Sparkle launches new Advertising Campaign for its Global Rebranding

Campaign and new brand to be revealed today at ITW in Chicago

Sparkle, Telecom Italia Group global operator and among top 10 international service providers, today launches a new advertising campaign as part of a global rebranding.

The company’s new positioning, identified in the payoff “the world’s communication platform”, highlights Sparkle’s leadership on the international telecommunications market leveraging its expertise and know-how typical of the brand, projecting its value into the future.

Sparkle today is in fact an intelligent platform able to generate new value through the interactions between customers, suppliers and partners. A global network for the creation and consumption of technological and innovative solutions that is able to anticipate the needs before they are expressed.

In its multi-subject declination, the campaign maintains Sparkle’s new identity at the center of the narrative by underlining the distinctive elements of the five product platforms, IP&Data, Cloud& Data Center, Corporate, Mobile and Voice.

The rebranding campaign – designed and realized by the Creative Community Klein&Russo – was launched today in Chicago at the International Telecoms Week (ITW), the most relevant event of the industry of international telecommunication service providers. Planned in the most relevant international publications and on social media, the campaign will be on air through the Fall.