Value proposition

Big Data creates value from existing loads of ‘hidden’ and unused information (“big data”) on networks, by interrogating and analyzing data in the smartest and most intelligent way.
Ordinary business intelligence tools only provide answers with a linear approach. Big Data allows a more proactive matrix-based approach to guide decision making, to perform dimensional analysis and to provide a helicopter view of every event.

Value for Sparkle’s Customers:

• Increased Roaming Revenues and reduced Roaming Costs
• Effectiveness: a single tool providing real time alerts, reports and analysis supporting your business decisions
• Big data as a managed service – CAPEX free
• Improved Roaming user experience and proactive caring

Description

Big Data provides MNOs with an advanced business intelligence tool that analyzes IN&OUT international roaming based on algorithms which correlate different types of feeds such as Signalling, GRX/IPX, LTE/Diameter, TAP files and Near Real Time files with custom feeds provided by the Customer (IR21, Handset DB, Customer Segmentation etc). Analysis insights create upselling opportunities to the customer base (ad hoc marketing campaigns, special roaming offers to silent roamers), improved Roaming QoS and more efficient negotiation of the Roaming Agreement (IOT simulator).

Product features

• One dashboard: allowing both standard and custom reports & views alongside advanced alerting capabilities
• Support of major standard protocols (MAP Signalling, GRX/IPX, LTE, TAP files, NRTDRE), and M2M detection
• Probes are included for MNOs who are not Sparkle’s customers for connectivity services
• Additional custom feeds can be integrated on demand
• Flexible service module management allowing the customer to customize configuration every time it’s required