Big Data creates value from existing loads of ‘hidden’ and unused information (“big data”) on networks, by interrogating and analyzing data in the smartest and most intelligent way.
Ordinary business intelligence tools only provide answers with a linear approach. Big Data allows a more proactive matrix-based approach to guide decision making, to perform dimensional analysis and to provide a helicopter view of every event.
Value for Sparkle’s Customers:
- Increased Roaming Revenues and reduced Roaming Costs
- Effectiveness: a single tool providing real time alerts, reports and analysis supporting your business decisions
- Big data as a managed service – CAPEX free
- Improved Roaming user experience and proactive caring