Digitel Venezuela adopts Sparkle SMS Booster and monetizes all A2P SMS traffic
Caracas, November 29, 2017
Sparkle, the international service arm of TIM Group and among top 10 global service providers, has been selected by Digitel Venezuela as its own SMS Firewall provider and exclusive international SMS A2P gateway.
Through such customized solution Sparkle will ensure that all Application to Person types of SMS delivered to Digitel’s end customers will be accounted for and monetized, while at the same time blocking all illegal “grey routes”.
The volume of Latin American SMS "Grey Market" has been estimated at around 53 BLN SMS/year which translates into circa US$1.7 billion of missed revenues for Latin American operators in 2017. For Venezuela the yearly Grey SMS market volume has been estimated at 2,5 BLN SMS that equals US$70 MLN of missed revenues in 2017, according to research firm Mobilesquared.
After only 72 hours from the service activation Sparkle was able to block 90% of Digitel grey traffic and reroute it so that it could be billed in favor of Digitel Venezuela.
Sparkle SMS Firewall can be considered as the last frontier in SMS traffic protection, with grey traffic detected and blocked without the need of installing any hardware or software at Mobile Operator network level.
SMS Booster is the result of a partnership with 365squared, a successful combination of Sparkle’s wide SMS global footprint and 365squared SMS traffic intelligence and filtering expertise.
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About Digitel Venezuela
Digitel is the main GSM network operator in Venezuela and is one of the most innovative telecommunication companies of the country. Digitel provides access to public, fixed and mobile phone systems and the Internet; allowing people in the most remote areas of the country to have access to communication and the newest technology, reducing the technological gap.
For more information, please visit www.digitel.com.ve
About Mobilesquared
Mobilesquared is a trusted research partner to some of the biggest companies in mobile, including; Three UK, O2, Tesco Mobile, Nokia, Qualcomm, Telecom Italia Sparkle, Mitel, Textlocal, OpenMarket, Nestle, Xerox, and the Phone-paid Services Authority (PSA). We produce reports that create a buzz, and forecasts which shape the mobile industry, and are the company behind the most quoted stat in mobile marketing, “90% of SMSs are read within 3 minutes”. The Mobilesquared team have been analysing the mobile industry since 1997, covering all areas of mobile including; mobile advertising, marketing, A2P messaging, OTT, RCS, LTE, broadband, 5G, unified communications, mobile payments, premium rate services and mobile technology. Mobilesquared Chief Analyst and Founder, Nick Lane, speaks regularly at international mobile conferences and is recognised as one of the leading analysts in the messaging space.
Find out more about Mobilesquared at www.mobilesquared.co.uk