Telecom Italia Sparkle receives Best Advertising Campaign Award
TI Sparkle is proud winner of the 2013 edition of Capacity Awards for Best Campaign.
The recognition was announced at the Capacity Awards 2013 ceremony held yesterday in Amsterdam attended by over 300 of the most prominent representatives of the international telecommunications community.
“We are very happy that the eminent panel of judges engaged by Capacity Awards has recognized the effectiveness of our 2013 advertising campaign in expressing Sparkle’s dedication towards its customers and Sparkle's market proposition," declares Filippo Sanpaolesi, Head of Communication.
The rich, diversified and innovative media and channel mix together with the wide geographical scope of the campaign were among main elements evaluated by the judges.
The heart of Sparkle’s 2013 campaign is the creation of a work of art that represents a world in full evolution. The sense of no limitation, the ability to move towards the future, are sustained by the headline Like dreams, ideas and thought. We have no boundaries.
The campaign, which started off last May through the end of 2013, has a global coverage through an integrated mix of print and mostly web - especially mobile - channels.