Sparkle and Med-Or complete training course in Saudi Arabia
Sparkle, in collaboration with Med-Or Italian Foundation, has successfully completed an advanced training program for the STC Group Academy, the main training center of Saudi Telecom Company.
Founded in 2021 by Leonardo, a leading company in the aerospace, security, and defence sectors, the Med-Or Italian Foundation promotes cultural, research, and educational initiatives with the aim of strengthening ties, exchanges, and international relations between Italy and the countries of the Med-Or area, spanning the Mediterranean, the Sahel, the Horn of Africa, the Red Sea, the Near and Far East, and South America. Starting in 2025, other major Italian companies – including TIM - also joined the Foundation, further consolidating its role as an innovative and collaborative platform that connects industry and academia to foster geo-economic and socio-cultural partnerships on a global scale.
The initiative, aimed at STC Group, one of the foremost telecommunications operators in Saudi Arabia and across the Middle East region, focused on the development of a high-level training course designed for industry professionals, as part of the international higher education activities that Med-Or has promoted since its establishment.
The project, divided into several modules held between June and October, focused on training STC operators, officers, and managers at various levels in the telecommunications sector. Alongside Sparkle’s contribution to designing and implementing the partnership, the training activities were supported by leading institutions in specialized education such as IPE Business School, as well as by expert lecturers from both the Italian academic and industrial sectors, who enriched the course with their extensive experience.
The program covered key aspects of the telecommunications field, including retail principles across the consumer, enterprise, and wholesale segments; core and advanced technical activities in the wholesale market; and customer-oriented marketing strategies and sales techniques.
As part of this collaboration, a dedicated training program covering both business and technical topics was delivered in Riyadh. The technical modules of the program were designed and provided jointly by Sparkle and Reiss Romoli, combining Sparkle’s international expertise in telecommunications with Reiss Romoli’s long-standing experience in professional training and education
This project has been particularly significant in the current phase of strengthening Med-Or’s training and project management capabilities, given the importance of its partnership with Sparkle with the StC Group Academy, the program’s beneficiary, and with the host country, Saudi Arabia. The Kingdom represents a key player in the Middle East and a strategic partner for Italy not only in industrial and economic terms but also in the academic and cultural spheres, where Med-Or has long fostered important relationships with several leading institutions.
The initiative also forms part of the activities promoting and developing the Med-Or Virtual Academy (MOVA), a strategic platform for knowledge-sharing and the dissemination of professional skills that supports Med-Or’s numerous training initiatives across the Mediterranean, the Middle East, and the Gulf region.