Sparkle Wins the “Total Experience” Prize at the World Communication Awards
Acknowledgment at a major international awards program dedicated to innovation and excellence in global telecoms
Rome/London, 10 December 2025
Sparkle, the first international service provider in Italy and among the top global operators, received the “Total Experience” prize at the 27th edition of the World Communication Awards (WCAs), held last night in London to celebrate innovation and excellence in global telecoms over the past year.
With the “Total Experience” award, the jury - an independent panel of more than 70 experts from across the global telecom ecosystem - recognised Sparkle for its ability to deliver outstanding experiences across all customer and stakeholder touchpoints. In their official statement, judges affirmed that: “Their truly holistic approach integrates AI-based automation and real-time digital tools with a uniquely personalized, human-centered service model. For them, CX is a company-wide mission driving long-term loyalty.”
Sparkle’s Customer Experience transformation is grounded in a holistic, company-wide program that combines innovative technology, process optimisation and a structured, proactive engagement model. Rooted in a culture of transparency and continuous improvement, it strengthens trust through clear escalation paths, open feedback channels, and consistent communication.
A key component of this transformation is the AI Sparkle Network Assurance (AISNA) project, introduced in the past year to automate network management and monitoring while enhancing customer interaction and problem resolution. Since its launch, AISNA has reduced fault detection and repair times at the Network Operating Center (NOC) by 30%, accelerated network updates by 80%, and saved thousands of work hours annually through AI-assisted reporting activities, allowing staff to focus on high-value interactions and improving overall service quality.
This integrated approach has produced measurable and consistently improving results. In 2024, Sparkle’s Customer Satisfaction Survey confirmed an overall satisfaction score and a loyalty rating of 9, as well as a Net Promoter Score that reached +64, significantly above competitors (+46). These results reflect an 11-year upward trend, with Customer Satisfaction Index rising from 74 to 85.
Commenting on this achievement, Enrico Bagnasco, CEO of Sparkle, said: “We are honoured to receive this prestigious award, which acknowledges Sparkle’s dedication to delivering exceptional experiences across our global operations. This recognition reflects the commitment, passion and vision of our teams, and reinforces our drive to set new standards in the international telecom landscape.”