2025 Customer Satisfaction Survey: Record Results!
Customer Experience continues to be a strategic pillar for Sparkle. Since 2014, the Customer Satisfaction Index (CSI) has been a core tool for measuring how customers perceive the quality and value of our products and services.
Sparkle’s commitment to understanding customers’ needs and delivering high-performance, reliable solutions is reflected in the record results of the 2025 Customer Satisfaction Survey, further highlighting customer satisfaction and advocacy.
The survey includes answers from hundreds of respondents across Europe, Africa, Asia, the Middle East and the Americas, with also a specific focus on the Enterprise sector, providing a truly global perspective on Sparkle’s performance.
In 2025, the CSI reaches 85.97, improving on last year’s result (84.96) and confirming a positive and consistent upward trend over time. Overall Satisfaction also increases, rising to 8.83, while Customer Loyalty remains at an excellent level, with a score of 9.17, highlighting the solidity of Sparkle’s long-term customer relationships.
Customer advocacy shows a marked improvement as well. The Net Promoter Score increases by 5 points, reaching 69, supported by a growing share of promoters, now accounting for 75% of respondents.
The quality of interactions across Sparkle’s touchpoints is another key strength: 79% of Contact Points describe their experience with Sparkle as completely positive. Among operational areas, Sales Management once again receives the highest evaluation, followed by Customer Order Handling. With notable improvements in Service Quality Experience and Customer Service, all areas exceed the value of 8.5, confirming a widespread culture of excellence across the organization.